Employee benefits packages can be complicated, especially if they aren’t adequately communicated from the start. That’s probably why 54% of millennial employees say they don’t fully understand their employee benefits.
In an increasingly diverse environment, leaders have to go beyond formal presentations to ensure their people understand the value of their benefits packages. In other words, they have to get creative. But how?
Antiquated Ways of Discussing Employee Benefits
Most companies put a lot of thought into their benefits packages. They genuinely want to give their employees valuable benefits that impact their health and overall well-being. However, when it comes to communicating those benefits, many companies fall short.
8 Creative Ways to Communicate Employee Benefits
So, what are some creative ways to communicate employee benefits that will leave employees feeling informed and appreciated? Here are eight proven ideas:
1. Choose Simpler Benefits Options
Rather than selecting complicated benefits programs, companies should consider choosing more straightforward options. For example, Fringe’s personalized lifestyle benefits platform makes customized benefits a breeze. Companies simply give their employees points to use on the benefits platform, and the employees choose the benefits that fit their needs now.
2. Use Modern Communication
Rather than relying on outdated communication mediums, companies should consider using modern communication tools to discuss benefits. Some examples are short and routine text messages or quick Slack channel updates and conversations. The key is communicating information in short, engaging bursts on a regular basis.
3. Create Videos and Helpful Documents
Engaging videos and helpful documents are excellent tools for leaders to use to help communicate benefits. People are really comfortable with this way of learning — especially younger employees. Videos and documents provide employees with self-service education when they want more information, allowing for more flexibility.
For example, if a company chose Fringe’s lifestyle benefits, they might use quick videos showing a walk-through of how to use the platform or a one-pager for frequently asked questions.
4. Have Regular One-On-One Check-Ins
Employers shouldn’t rely on employees approaching them for information about benefits. Instead, they should implement regular one-on-one chats to give the employees space to ask questions without having to initiate the conversation or feel uncomfortable asking in the presence of co-workers.
5. Engage the Frontline Supervisors
For benefits packages to take off, the leaders have to be on board and excited about them. Companies should encourage the supervisors to be the champions of the benefits and support them to use and understand the benefits so that they can lead by example.
6. Gamify The Benefits Education
Statistics show that 80% of employees find gamification-based learning more effective than traditional education. Gamification in the work environment means using game-like elements like points, scoring, competition, etc. to boost employee engagement. Companies can work to gamify their benefits packages or the communication of those benefits to increase engagement and use.
Using a points-based benefits platform is an effective way to take advantage of this trend. Another way could be holding competitions where employees are rewarded for using their benefits packages.
7. Encourage Employee-Led Education
One of the most creative ways to communicate employee benefits is to let the employees lead the education of those benefits. For instance, companies can assign separate departments different portions of the benefits package and have them create a presentation on it. Each department would take time creating interesting presentations to communicate the value of their benefit to the other employees.
The advantages here are two-fold. For one, the presentations will provide benefits education. Second, it ensures that everyone knows who to ask when they have questions about their benefits. An extra bonus is that the team gets a chance to come together and have an informative discussion they can all benefit from.
8. Offer Personalized Lifestyle Benefits Worth Sharing
If companies really want to communicate value and educate their people about their benefits packages, they need to ensure the benefits are worthwhile in the first place. If the benefits aren’t really impactful to begin with, then employees have minimal incentive to learn about or understand them.
Companies should offer personalized lifestyle benefits that give their people what they truly need to be healthy and happy. When they do, employees will want to learn about the benefits and be motivated to promote and share them with their colleagues. In that way, the employees become the advocates for the benefits, making utilization rates soar.
Using a personalized lifestyle benefits platform like Fringe can help accomplish that goal. Talk to our team to get started today!