Seamless Recognition: Hampel Oil’s ADP-Integrated Solution with Fringe

86%

Engagement Rate

700+

benefits selected

53%

Swag share of selected benefits

The Company

Hampel Oil, a leading distributor in the energy sector, has been operating across the Midwest for over 40 years. With a workforce spanning seven states, Hampel Oil's employees are a mix of corporate staff and field-based workers, including 70% who drive trucks and manage fuel logistics daily. The company's commitment to growth has led to multiple acquisitions and an increasingly diverse, multigenerational workforce that includes both blue-collar and corporate roles.

The Challenge

As Hampel Oil expanded, they encountered several engagement challenges, especially among blue-collar employees in field roles. Employees often expressed feeling undervalued, which impacted both morale and retention. With locations experiencing varying levels of employee engagement, Hampel Oil sought a unified solution to:

Recognize employee contributions meaningfully across locations
Connect managers with their teams to build a consistent, positive culture
Implement a scalable platform that could integrate seamlessly with ADP, their primary HRIS, and grow with them over time

The goal was to provide a platform that allowed managers to deliver personalized, meaningful recognition to their team members, regardless of their roles. In a recent employee survey, one of the lowest-scoring metrics was around whether employees felt recognized for their contributions. Hampel Oil needed a platform that could foster a culture of appreciation across the board while being accessible and relevant to both office and field staff.

The Solution

Partnering with Fringe through ADP, Hampel Oil implemented Fringe's Rewards & Recognition program, tailored to meet the diverse needs of their workforce. While Hampel Oil considered other competitive solutions, Fringe's seamless ADP integration, expansive catalog, and user-friendly platform design set it apart, making it the ideal choice.

Seamless ADP Integration

A key factor in choosing Fringe was its seamless integration with ADP, allowing Hampel Oil to launch a robust Rewards & Recognition program with minimal disruption. The Single Sign-On (SSO) feature simplified access for employees, eliminating extra logins and seamlessly integrating with Hampel Oil's existing benefits system.

Tailored Programs

Fringe's platform empowered Hampel Oil managers to celebrate achievements and recognize their team members across both field and corporate settings. With dedicated tools for awarding points and sending personalized messages, managers were able to directly acknowledge individual contributions and company milestones.

The tailored program includes:

Manager Recognition for Team Contributions: Managers use Fringe to celebrate team members' achievements, from field safety milestones to corporate operational successes, strengthening connections and fostering a culture of appreciation.
$50 Launch Points for New Employees: New hires receive points upon onboarding, ensuring they feel appreciated from day one.
Birthday and Anniversary Gifts: Employees now receive $25 in birthday points and anniversary rewards, fostering a culture of continuous appreciation and celebration.‍
Swag Store Success: The launch of branded Hampel Oil swag through Fringe has been a major win, with over 50% of employee engagement coming from swag selections alone. This feature has built excitement and unity, allowing employees to proudly wear company-branded apparel.

Flexibility for Diverse Needs

Fringe's wide range of perks resonated with Hampel Oil's multigenerational workforce. Employees could choose options that matched their personal interests, from outdoor gear and fitness programs to practical items, unique experiences they might not typically select on their own, and branded employer swag that fostered team pride.

The Results

Improved Engagement and Utilization

Since implementing Fringe, Hampel Oil has reached an impressive 86% engagement rate—a strong improvement over previous years. More than 55% of employees have actively selected benefits, a notable achievement given that many aren't regularly connected to computers. This increase highlights a strengthened connection between managers, teams, and the company and its employees in a meaningful way.

Effortless Administration Through ADP Integration

Fringe's seamless ADP integration made administering the program easy for Hampel Oil's HR team. With Single Sign-On (SSO) and streamlined management tools, the platform allows efficient management with minimal added workload. Fringe's dedicated service team is always available, ensuring Hampel Oil receives prompt support and guidance whenever needed.

Recognition That Resonates

With over 700 benefits selected to date—53% of them in the swag store—the Fringe program has transformed the way employees experience recognition. The addition of a points-based system for birthdays, anniversaries, and achievements has become a valued tradition, supporting Hampel Oil's goal of building a unified, positive culture.