How Tinuiti Used Fringe to Amplify Their Culture

90%

utilization rate

25k+

benefit selections

140

unique vendors

The Company

Tinuiti, a rapidly growing performance marketing firm based in the US, has rooted its company vision around a culture of employee ownership. With an initiative to grow happiness for both their people and their clients, Tinuiti decided that Fringe was the right fit for helping amplify and scale their already great company culture.

A woman running is displayed on a phone screen, highlighted by a circular outline around her figure.

The Challenge

Prior to joining Fringe, Tinuiti already had an award winning culture and had been recognized as a Great Place to Work for multiple years. However, with the company rapidly growing and a large shift to remote work, there were several challenges they needed to address.

Adapting to Growth & Remote Work

Personalize benefits for a diverse workforce

Like many other companies, Tinuiti had to reevaluate how to best support all of their people during the pandemic. This came with several hurdles. They needed a way to provide equitable perks for both remote and in-office employees, while also giving plenty of options to accommodate the different needs of a multigenerational workforce from all over the country.

Simplify administration of various internal programs

Tinuiti also needed a vendor option that could scale with the quickly growing company without overwhelming their existing HR team and they needed a solution fast. Turnaround for rolling out any new programs would need to happen in just a few weeks to cover the gaps in their current programs left behind because of Covid.

Improve employee engagement

Previous programs were underutilized and Tinuiti needed a platform to amplify their ongoing mission to grow happiness both for their employees and their clients.

The Solution

Fast and Easy Implementation

Fringe handled everything for onboarding and provided internal training for Tinuiti’s employees with continued customer support.

Give Points

Points are what give employees spending power on the Fringe platform. Tinuiti decided to give their people Fringe points as a replacement for their fitness and meal stipend.

Access Options That Benefit Everyone

With plenty of points to spend, employees at Tinuiti were able to select the perks that meant the most to them.

The Results

Administration is a breeze. Tinuiti is now able to offer their people access to over 140 vendor options compared to the three that they had before adding Fringe. In fact, managers at Tinuiti enjoyed using Fringe so much that they’ve requested to allot part of their culture budget to giving more Fringe points to their people.

Not only does HR and management at Tinuiti enjoy using Fringe, so does their employees. 90% of Tinuiti employees have utilized their Fringe points to access benefits that fit their unique lifestyles. With benefit selections ranging from mental health and wellbeing, to caregiver support and concierge/convenience, Tinuiti has also seen an increase in employee engagement and overall happiness.