How Turo Leveraged Fringe to Scale its Culture & Enhance Employee Benefits Globally

The Company

Turo, the world’s largest car sharing marketplace, operates across the US, UK, Canada, Australia, and France. With a vision to revolutionize the way people travel, Turo connects guests with the perfect car for any occasion while empowering hosts to build flexible, scalable car sharing businesses. Since partnering with Fringe in September 2020, Turo has tripled in size, showcasing the company’s rapid growth and global expansion.

Turo’s dedicated team of 900+ employees drives forward its mission to put the world’s 1.5 billion cars to better use. Turo has also consistently been recognized as a Top Workplace for several years, a testament to its commitment to employee satisfaction and company culture.

The Challenge

Before implementing Fringe, Turo faced several challenges in providing employee benefits:

• An Under-Performing Gym Stipend: Turo’s previous wellness program included a gym stipend, but it failed to achieve high engagement. Many employees found the perk too limited, as it didn't account for different preferences or lifestyles, especially for remote and international team members. Turo needed a more flexible and inclusive solution that went beyond physical fitness and allowed employees to choose wellness options that aligned with their individual needs and routines.
• Catering to a Diverse, Global Workforce: When Turo launched Fringe, their employees were spread across three countries—US, UK, and Canada. As they have since expanded to Australia and France, Turo needed a benefits platform capable of offering personalized options that catered to a culturally and generationally diverse workforce across all locations.
• Scaling Benefits Administration Efficiency: As a rapidly growing company, Turo required a scalable solution that would streamline HR operations without overwhelming their already busy team, especially with a desire for global consistency.
• Enhancing Employee Engagement with Customized Perks: Turo sought to develop a benefits program that truly resonated with its workforce, moving beyond traditional wellness offerings. They aimed to provide diverse perks that would appeal to employees’ unique needs and interests, ultimately driving higher engagement and satisfaction across their global team.

The Solution

Led by Lorie Boyd, Turo’s Chief People Officer—an award-winning leader with a proven track record in guiding people teams through hyper-growth—Turo partnered with Fringe to transform its employee benefits program.

As part of this transformation, Turo implemented a $50/month incentive for all employees to invest in their well-being, demonstrating their commitment to fostering a supportive and healthy work environment. Since then, additional programs have been employed through Fringe as well.

The Initial Solution Provided

Streamlined Global Rollout

Fringe facilitated a quick and seamless global implementation, providing training, communication templates, and support for Turo’s team, ensuring employees in all regions were ready to utilize the platform.

One Unified Platform for All Employees

As Turo expanded globally, Fringe seamlessly scaled with the company, providing a consistent benefits experience across all locations.

Access to 150+ Benefit Options

Turo employees can choose from a wide range of personalized perks, including travel, wellness, concierge, and caregiving support, tailored to fit various lifestyles. The platform also features country-specific brands, ensuring a consistent, high-quality experience for all employees, regardless of location.

Since partnering with Fringe, we’ve seen a remarkable 99% engagement rate across our global team. The flexibility and variety of benefits available have transformed our employees' experience, making them feel valued and supported.

— Lorie Boyd, CPO @ Turo

The Results

With Fringe’s support and Lorie Boyd’s leadership, Turo achieved the following:

• High Engagement Rates Across Regions: Turo employees demonstrated an impressive 99% engagement rate, showing a marked improvement in satisfaction compared to previous benefits programs.
• 91% Utilization Rate: Employees actively use their Fringe points, highlighting the value and appeal of the benefit options provided.
• Diverse Benefit Options Utilized: Turo employees have accessed benefits from 126 unique vendors within Fringe, with tens of thousands of individual benefits selected over the past three years, highlighting the program's extensive reach and impact.
• Outstanding NPS Score: Turo employees rated Fringe with an NPS score of 89, demonstrating their high satisfaction with the program.
• Top Workplace Recognition: Turo continues to be recognized as a Top Workplace, emphasizing the success of its employee culture and benefits programs in creating a positive work environment.

Fringe has been instrumental in providing a consistent, high-quality benefits experience for our employees, no matter where they are located. The seamless integration has allowed us to scale efficiently as we’ve expanded into new markets.

— Paul Block, VP People Operations @ Turo